EMMM Day

Story Bridge will be lit Red to support EMMM DayEMMM Day raises awareness of the harm experienced by children and young people when safe and meaningful family relationships are damaged, restricted, or severed through coercive post-separation family dynamics. The day supports public education about psychological and relational pressures that can affect children, including repeated negative messaging, distorted information, fear-based claims, loyalty demands, and emotional expectations that interfere with a child's identity, attachment, development, and family connections. It recognises the impact on children, displaced parents, grandparents, siblings, and extended family members, including ambiguous loss and disenfranchised grief, while making clear that genuine safety concerns, family violence, abuse, and neglect must be carefully assessed and never minimised. Its purpose is to promote early recognition, child protection, critical thinking, and safe, healthy family relationships wherever appropriate. This Light Up is organised by: Eeny Meeny Miney Mo Foundation Ltd